Privacy Policy

Last Updated: August 04, 2025

1. Introduction

At SureEntry.io ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our check-in/check-out services.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

  • Account Information: When you register for an account, we collect your name, email address, and organization name.
  • User Information: For individuals (adults or children) entered into the system for check-in/check-out purposes, we collect names, emails, and family relationships (for Family System).
  • Payment Information: For subscribers, we collect payment information, including credit card details, billing address, and transaction history.
  • Check-in/Check-out Data: We record timestamps, locations, and associated user data when individuals check in or out of your organization.
  • Communications: We store records of your communications with our customer support team.

Log Data and Analytics

We automatically collect certain information when you visit our website or use our services:

  • IP address and device information
  • Browser type and settings
  • Operating system
  • Pages visited and features used
  • Time and date of your visit
  • Referral source

Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your interactions with our website and services. These technologies help us remember your preferences, understand how you use our site, and improve your experience.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide Services: To deliver the core functionality of our check-in/check-out system, including user authentication, attendance tracking, and reporting.
  • Process Transactions: To process subscription payments, issue receipts, and manage billing.
  • Customer Support: To respond to inquiries, troubleshoot problems, and provide technical assistance.
  • Improve Our Services: To analyze usage patterns, identify trends, and develop new features and improvements.
  • Communication: To send service updates, newsletters, marketing communications, and respond to your inquiries.
  • Security: To protect our services, prevent fraud, and ensure the security of user accounts.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

4. Data Sharing and Disclosure

We may share your information with the following third parties:

  • Service Providers: We use third-party service providers to help us operate our business and deliver services, including payment processors, hosting providers, and analytics services.
  • Business Partners: We may share information with our business partners to offer joint promotional offers or related products and services.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, government requests).
  • Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • With Your Consent: We may share your information with third parties when you have given us your consent to do so.

We do not sell or rent your personal information to third parties for their marketing purposes under any circumstances.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • Encryption of sensitive data both in transit and at rest
  • Secure user authentication processes
  • Regular security assessments and audits
  • Employee training on privacy and security practices
  • Access controls and monitoring
  • Physical security measures for our facilities

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: You may request access to the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete information about you.
  • Deletion: You may request that we delete your personal information in certain circumstances.
  • Restriction: You may request that we restrict the processing of your information in certain circumstances.
  • Data Portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
  • Objection: You may object to our processing of your personal information in certain circumstances.
  • Withdrawal of Consent: You may withdraw your consent at any time where we rely on consent to process your personal information.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

Marketing Communications

You can opt out of receiving marketing communications from us by clicking the "unsubscribe" link in our emails or by contacting us directly. Please note that even if you opt out of marketing communications, we will still send you service-related communications.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you
  • Whether there is a legal obligation to which we are subject
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations)

When we no longer need to use your personal information, we will securely delete or anonymize it.

8. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information without your consent, please contact us, and we will take steps to remove that information from our servers.

However, our Family System is designed to allow parents to check children in and out of facilities. In this context, we may process limited information about children (such as name and check-in status) as directed by and with the consent of their parents or legal guardians.

9. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country.

Specifically, our servers are located in the United States, and our third-party service providers and partners operate globally. This means that when we collect your personal information, we may process it in any of these countries.

When we transfer your personal information to countries outside of your country of residence, we will ensure that appropriate safeguards are in place to protect your personal information as required by applicable law.

10. Cookies and Tracking Technologies

Types of Cookies We Use

  • Essential Cookies: These are necessary for the website to function properly and cannot be switched off in our systems.
  • Performance/Analytics Cookies: These help us understand how visitors interact with our website by collecting and reporting information anonymously.
  • Functional Cookies: These enable the website to provide enhanced functionality and personalization.

Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience and/or lose access to certain functions.

11. Third-Party Links

Our website may contain links to third-party websites and services. We have no control over the content, privacy policies, or practices of any third-party website or service. We are not responsible for the privacy practices or the content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws. We encourage you to periodically review this page for the latest information on our privacy practices.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights regarding your personal information, please contact us at:

We will respond to your request within a reasonable timeframe.

14. Data Protection Officer

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions regarding this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact our DPO using the details provided in the "Contact Us" section above.

You have the right to make a complaint at any time to the relevant supervisory authority for data protection issues in your jurisdiction. We would, however, appreciate the chance to deal with your concerns before you approach the supervisory authority, so please contact us with any questions or concerns.